I’m going to be straight with you—when I first heard about “natural skincare,” I literally rolled my eyes so hard I almost saw my brain. Another wellness trend touting miracles from crushed berries and moon water? Oh please. But after years of spending money on essentially expensive potions that made my skin angrier than a cat in a bathtub, I thought, why not?
I was very mistaken about a lot of things. Natural skincare is not grounded in reality as rubbing dirt on your face and waiting for results. It actually is a pretty intelligent, realistic effort to treat your skin as the complex organ that it is rather than a failed chemistry experiment.
Care factor #1 to get your head around: there is no actual legal definition for “natural” in skincare. None. Zip. Nada. Companies can fall back on anything they want and label it any way they want. It’s a total free-for-all, and — spoiler alert — much like the Wild West, but with face cream.
Dana Murray, who, let’s just say, has been an aesthetician for longer than I have been making questionable life decisions, explains: “The whole industry is fighting about what constitutes a natural skin-care product. And also natural doesn’t usually mean better—some plant extracts can irritate your skin faster than you can say 'organic.'”
With no legal definition there is no regulation, which means you are basically a detective every time you shop. Here’s what I learned: being able to identify these gray areas is a good first step to being a smarter consumer.
The natural skincare craze can’t be just giant headed Instagram influencers talking you into buying expensive face oils (though that may still be happening...). There is real science to explain why plants can be powerful for the skin.
A major review of studies relating to topical, or plant extracts in skin care was published in 2023, and the authors conclude that plant extracts are full of all the stuff your skin wants, likes, and often craves—vitamins that help reproduce new cells, antioxidants that combat environmental damage, and compounds that address inflammation. You can basically draw from their data that plant extracts could replace synthetic ingredients without losing efficacy.
But beyond the science, people are choosing natural skincare for reasons that hit closer to home. Maybe you're tired of ingredient lists that read like a chemistry textbook. Maybe you care about environmental impact. Maybe you're just sick of products that promise the moon and deliver a crater.
Whatever your reason, you're not alone. The natural skincare market is exploding because people are finally asking, "What the hell am I actually putting on my face?"
Here's where a lot of people mess up: they assume natural equals gentle equals good for everyone. Wrong. Your skin type should drive your choices, whether you're going natural or not.
Oily skin gets an undeserved reputation. Oil isn't the enemy—it's your skin doing its job and trying to keep you protected. The goal isn't to strip off every last drop of excess oil (trust me, I did this for years, and it ended up backfiring), but rather, you want balance.
Natural clay masks can absorb excess oil without turning your face into the Sahara Desert. Willow bark extract works similarly to salicylic acid, but is a much "gentler" option. Tea tree oil—provided you don't go crazy with it—can help to prevent breakouts, but won't make your skin go berserk.
The trick is to identify products that can quell your oil production rather than wage a full-on war against it.
Dry skin is frustrating. You can't just slather on more moisturiser. It's often the case, your skin barrier is compromised; it can't maintain moisture, nor protect it from irritants.
In this case, natural ingredients shine. Plant oils such as jojoba and argan oil, contain fatty acids which are very similar to what your skin produces naturally. Not only do they remain in your skin, but they help your skin barrier heal as well.
Natural humectants, such as honey and aloe vera, are moisture magnets, soaking moisture from the air and transfering it to your skin. Unlike some synthetic ingredients that fill your skin with temporary moisture, these natural agents can help your skin hold water better.When Your Face Can't DecideCombination skin is like having a quarter-life crisis: an oily T-zone, dry cheeks, and products designed for oily skin make the rest of your skin revolt. Natural skincare can be a valuable ally here because plant-based and non-toxic skincare ingredients are often more suited to working with your skin, rather than against it. Often, artificial and synthetic ingredients make combination skin worse because they over-treat one part of the skin, and under-treat another.
Natural skincare ingredients offer a gentler option, and you will want to stay away from harsh synthetic ingredients. Look for gentle, pH-balanced cleansers for daily use, and lightweight moisturizers. Natural toner's are also helpful in this scenario; witch hazel and rosewater toners will help areas become slightly more balanced, without combat.
Acne-prone skin is a different ballgame. Natural approaches for acne-prone skin can actually work really well, but one must be smart about it. Not all oils will be the same. Several plant oils will probably clog your pores faster than you can say "coconut oil".
Properly diluted tea tree oil, green tea extract, and zinc oxide can have amazing results on acne-affected skin. The great thing about natural acne products is the nature of the products often treat the source cause (inflammation, bacteria, excess oils) rather than the surface level, which is usually the skin's reaction to severe acne treatment.
The reality is, if you have significantly severe or acne-prone skin, you may need professional intervention no matter how natural you would like to go.
Sensitive skin can be the most challenging, since ANYTHING can cause a reaction. Ironically, and sometimes sadistically, some natural products - essential oils mostly - are amongst the most dangerous elevated ingredients.
Keeping it simple is going to be the best method of finding suitable sensitive skin conditions. Less ingredients tend to be better when dealing with sensitive skin conditions, and avoid anything with fragrance - even "natural" fragrance; instead seek out ingredients like chamomile, calendula, or colloidal oatmeal.
When considering sensitive skin - You may also want t follow up with professional assessment since it all varies.
Having darker skin provides unique considerations that are often ignored in discussion on skincare tone experts tend to forget is the natural levels of melanin in darker skin provide greater natural authority over sun damage - The most identifiable is higher levels of melanin provides some natural protection against sun char, but the sadly inevitable down-travel from saunas or lasers for hyperpigmentation and also potentially recognized as abnormal skin or blemishes that are disfigured.
New products can help such as vitamin c; these results and also repetitions as part of skincare make a bigger impact when brands can address color on issue like dark spots, with common natural variations such as light exfoliation, classic creams of Kojic Acid and licorice root extract also being great examples.
However, if it is a significant concern such as Keloids or other dermatitis or recurrent skin issues (despite skincare formulation), it is time to seek help from a professional and always stick to the financial advice of nature!
Since companies can basically call anything "natural," you need to become a label detective. Here's what to actually look for.
This is your first clue. Natural ingredients come from plants, minerals, or other natural sources. Synthetic ingredients are made in labs from petrochemicals.
But it gets more nuanced:
Naturally occurring ingredients are basically unchanged from their natural state. Think raw honey or unprocessed plant oils. These often provide the most complete range of beneficial compounds.
Nature-identical ingredients are lab-made copies of natural compounds. They're chemically identical to the natural version but created artificially. This isn't necessarily bad—sometimes it's more sustainable than harvesting rare plants.
Synthetic ingredients are completely artificial. They don't exist in nature and are created entirely in laboratories.
The way ingredients are processed is as important as the ingredients themselves. Natural ingredients can be physically processed (keeping intact their original structures) or chemically processed (the original molecular structure is changed). For example, cold pressed oils and mechanically extracted ingredients will better keep their beneficial properties than chemically processed ingredients. While chemically processed ingredients tend to be more stable or effective, they are farther removed from their natural state.
The natural skincare world is full of terms that sound great in theory, but their meaning may differ from what you think.
Of all terms used in natural skincare, organic is one of the few indications that is regulated. Look for official certification logos (like USDA Organic). If a product states that it contains organic ingredients, but is not certified organic, that just means that the individual ingredients meet organic standards, but the final product has not been certified organic.
Fair-trade is also a regulated term, and deals with responsible sourcing practices. Fair-trade is important when products come from developing countries.
Green typically refers to some sort of environmental sustainability idea, but unfortunately, how green is defined varies from one company to the next. For example, some companies think of sustainability of the source only, some may include sustainability of the packaging as well, and others may consider the sources, the packaging, and the carbon footprint of the final product.
Clean has the most vague definition in the natural skincare space. Clean usually means formulated without a certain set of potentially harmful ingredients, but once again, there is no standard definition. What is clean differs from brand to brand.
Vegan means there are no animal derived ingredients, and include not-so-obvious ingredients like carmine (insect) and squalene (from shark liver), which are used in conventional formulations.
Cruelty-free means the finished product has not been tested on animals, but individual ingredients may still have been tested on animals by suppliers.
Creating an effective natural skincare routine isn't about replacing every product with the "natural" version. It's about understanding what your skin needs and finding the best natural ingredients to address those needs.
Step 1: Mild Cleansing Your skin builds up oil, dead cells, and residue from products you used during the day while you sleep. With lukewarm water and gentle circular motions, clean yourself. Hot water will strip your skin of essential protective oils, while cold water will not lift the build up as well as you think it should.
Cleanser formulas that use natural surfactants derived from coconut or other plants are always preferable. And remember, anything that makes your skin feel tight or squeaky is not the right way to go.
Step 2: Exfoliation (Not Every Day) This is the most common place where people get wrong. Daily exfoliation is similar to scrubbing your face with well meaning intentions, but less than desirable consequences. You want to exfoliate, on average, 1 to 3 times per week depending on how your skin is feeling and what more preventative care you are embracing.
Natural exfoliants to use include; fruit enzymes from papaya or pineapple, finely crushed oats, or gentle acids from fermented foods. Allow whatever exfoliant you are using to sit on your face for about 30 seconds to a minute before rinsing thoroughly.
Step 3: Toners (Most Commonly Skipped) A toner or toning will remove any remaining impurities, helps to close your pores and helps rebalance the pH of your skin. Some natural toners to consider are: witch hazel, rose water, or grape seed extract.
Avoid toners that have too high of an alcohol level, because they tend to dry out your skin and ironically can cause oily skin to produce even more oil to maintain balance.
Step 4: Serums and Moisturizing This is where ceramides become crucial. These waxy lipids help maintain your skin's barrier and lock in moisture. Plant-derived phytoceramides work just as well as synthetic versions.
Apply products from thinnest to thickest: serum first, then moisturizer. Use just a few drops of serum—more isn't better, and you'll just waste product.
Step 5: Sun Protection (Non-Negotiable) Daily SPF is essential for everyone over six months old. Mineral sunscreens with zinc oxide or titanium dioxide are effective and generally well-tolerated, especially by sensitive skin.
The downside? They can leave a white cast, which is more noticeable on darker skin. Tinted versions help, but it's still a work in progress for the industry.
Your nighttime routine builds on your morning foundation but focuses more on repair and intensive treatment.
Repeat Most Morning Steps Follow the same cleansing, toning, and moisturizing routine, but skip the sunscreen.
Add Eye Care The skin around your eyes is thinner and more delicate than the rest of your face. While eye creams often contain similar ingredients to regular moisturizers, they're formulated to be gentler.
Use your ring finger to apply—it's your weakest finger and less likely to cause accidental damage. Take time to gently massage products in rather than tugging at this delicate area.
Night Moisturizer Night creams are typically richer because your skin's repair processes are most active while you sleep. Natural night moisturizers might include nourishing plant oils or peptides that support overnight regeneration.
Sure! Here's the refashioned paragraph:
Some natural ingredients have established themselves again and again. Here are the ones to know.
Aloe vera isn't just for sunburns (and it's good for that!). The gel in the inside of the aloe leaf is full of compounds to help with inflammation, heal wounds, and hydrate the skin without clogging your pores.
The hard part is finding pure aloe vera that isn't mixed with alcohol or any other types of artificial ingredients since that will undermine the performance of aloe!
Colloidal oatmeal - very finely ground oats that form a protective layer on the skin - has been utilized as an effective skincare product for centuries. Modern studies confirm that it can help improve barrier function, retain moisture, and relieve itching and skin irritation.
Oatmeal is particularly effective for sensitive skin or compromised skin because it is naturally soothing and has anti-inflammatory properties.
While technically a liquid wax, jojoba is structurally similar to human sebum. This fact makes jojoba compatible for all skin types, even oily skin that tends not to respond well with heavier oils.
Research shows that jojoba has anti-inflammatory properties, antifungal action, antioxidant properties... thus creating value in both moisturization and protection!
Vitamin A, in the form of retinol or plant-based sources (such as rosehip oil) speeds cellular turnover and stimulates collagen production.
Vitamin C provides UV protection and is also essential in collagen synthesis. When searching for a Vitamin C serum, it is best to look for a stable form of Vitamin C. For example, magnesium ascorbyl phosphate.
Vitamin E provides antioxidant protection and helps sustain hydration for the skin. Vitamin C and Vitamin E work better together, so they are a good combination to use.
Vitamin B2 (Riboflavin) helps protect against inflammation and oxidative stress.Weekly Treatments for Your Skin
In addition to daily routines, a few weekly treatments can also have added benefits.
Clay masks treat the skin and can pull impurities from the skin without overly drying it out; green tea masks are also great for pulling out impurities, while providing antioxidant treatment and calming inflammation. Apply a mask to clean skin and follow the suggested length of time—do not leave a mask on longer than instructed! Doing so can irritate the skin.
Retinol is effective but may irritate skin and increase sensitivity to the sun. Bakuchiol is derived from the Psoralea corylifolia plant and it looks to provide anti-aging benefits similar to retinol without any irritating side effects; it also looks to provide potential added benefits.
While more research is needed, studies have shown bakuchiol reduces hyperpigmentation and fine lines and might be an attractive option for consumers to achieve retinol-like anti-aging benefits minus the drama that comes with it.
Just because a product is natural, it is not automatically safe. According to the American Academy of Dermatology, some natural products can interfere with medical treatment (especially cancer treatment).
For instance, Vitamin A, vitamin C, and St. John's wort, may prevent the efficacy of chemotherapy or radiation and expose patients to serious side effects. Definitely consult your physician about developing and using your skincare routine if you're going into medical treatment.
Natural products often have a shorter shelf life than synthetic products because they have no synthetic preservatives. Look for the smell, color or, texture—these are signs the product has gone bad and you should discard it.
Better yet, store the products in dark, cool places and if you use many products and don't go through your products quickly, consider buying smaller sizes.
Before trying a new product, do a patch test. Dab a small amount on a small area of skin that is not easily visible on your body and wait 24-48 hours.This is very important when considering natural products because natural ingredients, which are plant based, can cause allergic reactions just like synthetic ingredients.
Essential oils have a long history of allergy reactions even though they are natural.
Natural skin care can be effective for many issues, but some issues should be evaluated by a medical professional. Skin cancer, chronic acne, unusual growths, or dramatic changes to your skin, should all be evaluated by a dermatologist regardless of the skin care products you use.
A dermatologist can help you determine which natural approach to skin care will work in conjunction with treatments provided by the doctor. They can also help you determine which natural products might interfere with prescriptions.
Natural skincare, when compared to traditional skincare, typically takes longer to see results because they rely on gentler and often less powerful synthetic actives. This is a good thing, especially if you have sensitive skin, but it requires patience on your part.
If you are trying a product for the first time, you should try it for at least 4 - 6 weeks to start seeing the effects unless you have irritation. Some natural products can take a while to give you full benefits, especially for natural oils that claim to be effective at hyperpigmentation or fine lines (which can take several months).
Many people use natural skincare products because of their environmental considerations, but it can be quite complicated. The number of natural ingredients are not always sustainable either. For instance, the farming of a single plant, which is sometimes a rare extract, can be complex. Some plants are overharvested, and that can lead to even more serious environmental considerations for sustainability.
Be sure to look for some of the sustainable sourcing, renewable resources and innovative packaging companies often offer. There are some that are striving for refillable, and some will use post-consumer recycled s that will eliminate some of the packaging issues we discussed regarding conventional products.
Natural skin care products are available in every price range, from drugstore items to boutique items, which can be very expensive. Price is not always indicative of a greater or better effect.Think about ingredient quality, the company's transparency, and how the products will work for your skin rather than just the price. Sometimes the simplest, most cost effective and/or have natural ingredients may work better than the more complicated and expensive options.
When you are comfortable with the fundamentals, you are ready to explore advanced techniques.
The order in which products are applied does matter to effectiveness. Start with the lightest products first, and work to the heaviest. For example, start with water-based serums, then oil-infused treatments, creams, and occlusives last. Don't forget about pH either. Vitamin C works better at a lower pH, as do alpha hydroxy acids. When the timing is important though, and preferably in that order will give you the most mineral vitamin and keep good food to interrupt the bile.
Your skin is impacted by the seasons and will inevitably have different needs depending on the season. In winter, you will often want 2 to 3 times richer moisture and/or protection, whereas in summer you want less rich formulations and maximum protection. Spring is a good time for light weekly detox masks and the exfoliation of winter's buildup. In the fall, you will generally want to start adding more dense, and/or a thicker antioxidant as you prepare for the seasonal weather.
Natural ingredients will interact like synthetic ingredients. Positive interactions will enhance the positive outcomes of the experiences, while negative interactions can enhance irritation or weakens the same effect of the ingredients.
In the past, Vit C and Niacinamide were speculated not to be effective together because of conflicting pH ranges. Some recent studies did indicate that when carefully formulated together they did work together. Most definitely, using more than one acid or exfoliating agent can be problematic if mixed together and applied at the same time or in other words "layered".
Even after making deliberate selections, problems may still happen. Here are some potential approaches to resolving them.
Transitioning to a natural skin care routine may promote unexpected breakout activity, especially if characteristically moving from products that have one or more synthetic actives. Generally, this should not mean that natural products will not work for you.
If you have not experienced severe irritation, allow your skin 4-6 weeks to adapt. That said, try to avoid changing too many products at once during the transition period.
Natural skin care products may have unexpected feel and texture when compared to synthetic products. For example, plant oils may feel very rancid in their own right, or the natural emulsifier may feel not as smooth.
Try experimenting with application techniques; warming up the products in your hands, applying to slightly damp skin or small amounts can enhance their absorption.
Natural ingredients may provide much more variable results than standardized or standardized or synthesized ones.Natural ingredients will perform differently as will skin care weather, climate, stress level, hormonal seasons, expiration on products, etc.
Track everything in a consistent manner, and keep very detailed records of the products you have used and the responses from your skin. Environmental factors and timing can collaboratively provide patterns to what might be potential.
Once you get into natural skincare, it's tempting to start making your own products. While this can be rewarding and cost-effective, it comes with serious considerations.
Simple preparations like oatmeal masks, honey cleansers, or basic oil blends can be excellent starting points. These single-ingredient or traditional recipes have been tested by time and generations of users.
For example, mixing ground oats with a little water creates an effective gentle exfoliating mask. Raw honey makes a surprisingly effective cleanser that removes makeup while moisturizing. A simple blend of jojoba oil with a drop of tea tree oil can work well for blemish-prone skin.
Avoid attempting complex formulations without proper knowledge. Creating stable emulsions, balancing pH, and adding effective preservatives require expertise most of us don't have.
Improperly formulated products can develop dangerous bacterial growth, cause severe skin reactions, or simply not work at all. I've seen people create "natural" concoctions that were more irritating than anything they could buy in stores.
If you want to explore DIY, start simple and educate yourself thoroughly. There are legitimate courses and resources for learning cosmetic formulation, but don't wing it based on Pinterest recipes.
Let's be real—making your own skincare takes time, creates mess, and requires storage space for ingredients. Unless you genuinely enjoy the process, it might not be worth the effort when quality natural products are increasingly available.
Many people get excited about DIY initially but return to purchasing products once the novelty wears off and they realize how much work is involved in creating effective formulations.
There's something psychologically satisfying about natural skincare that goes beyond just results. Understanding this can help you make better decisions about your routine.
Natural skincare often involves more mindful application. Taking time to massage a plant oil into your skin or apply a clay mask creates moments of self-care that feel nurturing in ways that quickly slapping on synthetic products might not.
This ritual aspect can be genuinely beneficial for stress reduction and mental wellbeing, which in turn affects skin health. Stress is a major contributor to skin problems, so anything that helps you relax can have real benefits.
Using natural ingredients can make you feel more in control of what you're putting on your body. When you can pronounce every ingredient and understand where it comes from, it creates a sense of agency that many people find appealing.
This psychological benefit is real and valuable, even if the actual performance difference between natural and synthetic ingredients might be minimal in some cases.
The challenge is not letting the psychological appeal override practical considerations. Natural skincare works best when you approach it with both enthusiasm and realistic expectations.
Some people become so invested in the idea of "natural is better" that they ignore signs that certain products aren't working for their skin. Others expect immediate dramatic results because they've invested time and energy into researching natural alternatives.
The natural skincare space is constantly evolving, fueled by consumer interest and ever-expanding research.
By taking advantage of new techniques, we can realize incredible opportunities for natural skincare. For instance, fermentation processes can enhance the bioavailability of plant extracts, while cellular cultures can sometimes produce similar plants without harming the environment.
We can hope to realize new, exhilarating ways to harness the benefits of the natural product world while achieving increased consistency across products or methods, as some fermented ingredients may have better penetration inherently than unfermented counterparts (as well as possessing more stable benefits).
With skin analysis and genetic testing gaining traction, there is more promise in personalized natural skincare based on skin types and genetic markers. Understanding your individual skin, its sensitivities, and genetic predispositions highlight the relevance of your ingredient selections to achieve ideal results.
Some companies offer customized natural formulations based on your consultations or assessments; this presents a major achievement in the world of personalized beauty. Changing the way we approach skincare, personalized skincare can move away from one-size-fits-all solutions.
While the environmental aspect of natural skincare and beauty is changing all of the time (beyond simply including plant-based beauty products), brands are focusing on regenerative agriculture and innovative packaging solutions, and pursuing carbon-neutral manufacturing.
This "big-picture" approach promotes sustainability and draws in consumers who are passionate about the negative environmental impact of the beauty business and want their purchasing decisions to inherently reflect their values and beliefs around sustainability.
The ideal natural skincare approach is one that reflects your values, fits into your plans and lifestyle, and supports your specific skincare needs. Some insist on, advocate, and report full natural skincare approaches, while others purposely take on the (tried and true) natural vs with conventional (or unnatural) products through chemistry and innovation.Reflect on what "natural" means to you. Are you trying to steer away from synthetic ingredients? Are you trying to support sustainability? Are trying to clean up your routine? Knowing why you want to make a shift helps you make better decisions.
Keep in mind that all skincare is completely individual. Give yourself grace in this process, continue to educate yourself on ingredients, and be flexible as you learn how your skin responds to changes.
You don't need to go all-or-nothing when it comes to a natural skincare routine. Many people successfully mix natural and conventional products. You can use natural ingredients for your everyday skincare routine, and still keep the conventional products for specific concerns.
For example, you may choose to use natural cleansers and moisturizers everyday, but incorporate conventional retinol once or twice a week for anti-aging benefits. Or maybe you choose natural products for the majority of your routine, but have a conventional sunscreen that has better protection.
The important thing is that you are honest about what products are working for your skin, and not force yourself into any category. Your skin doesn't care what the skincare philosophy is, it just wants to be healthy and comfortable.
When approached wisely, natural skincare has real benefits. To be successful will take education, time, and reasonable expectations, not faith in marketing claims.
The growth of the natural skincare movement is consistent with a larger social change toward being conscious consumers of what we consume and better understanding what we apply to our bodies. You might choose to go full- on natural, or just select a few products, but either way the focus should be on making educated choices that emphasize skin health and your individual values.
Take the time you need to research the ingredients you are curious about, get to know the needs of your skin, and be tuned into how your skin responds. With the right approach, they can be very effective and rewarding, and help you achieve your wellness and sustainability goals. The process of ceasing unhealthy skincare practices is continual, and every thoughtful decision contributes to your health as well as that of the planet.
Remember, the best skin care routine is one that you will actually commit to long-term. Depending on your unique situation, desires, and the needs of your skin, that may look like going fully natural, partially natural, or something entirely different. The important part is that you find what works for you and feel empowered in that decision.